Outsourcing of online distribution

We like to think that we offer solutions to our clients and that not only do we have an in-depth knowledge of travel technology to help us provide them with management tools, but also of the travel market and, specifically, of travel distribution and sales.

We also offer proven management distribution capacity and a wide network of international sales contacts to which we have preferential access.

Online distribution can at times appear slightly overwhelming, and can even seem too much of an uphill process to traditionally well-positioned companies in the offline market that are offering a good product portfolio and high quality service. These businesses perform excellently in sales and have made considerable effort in this area, where most resources are concentrated. They have also made important inroads in offline distribution and designed and implemented a good marketing strategy.

However, it is imperative that they begin to face the need for competitive travel technology solutions, and that they start to define and implement distribution among online travel agents and travel B2Bs, supported by a powerful platform and distribution interface.

Is it a mistake to concentrate on your core business and continue to strengthen that which has earned your business its solid position in the marketplace and has distinguished it from the rest, whilst entrusting other responsibilities such as technological development and distribution to a third party, always under the supervision and approval of senior management? We honestly believe this is a win-win situation.

Furthermore, interaction and coordination between the resources in technological development and online distribution is very positive for your business, as results depend on the efficiency of both areas.

A business seeks measurable results, which in the last instance become the turnover and net profit. Why are you not able to get important wholesalers to add your offer online, if your product is just as competitive? Does the problem lie with your interface, your strategy or your sales management?

We believe that we must offer an overall service that enables you to concentrate on that which sets you apart from your competitors, and that you are able to rely on a travel technology partner that provides you with a turnkey solution and removes the stress which, to a greater or lesser extent, is affecting your business. We have the human and technical resources, and the experience and contacts to do so. We only win if your business wins. We like to play in the team.

Antonio Peña
CEO
Valadis System