Distribution tools

How do we at Versys understand online distribution and why we trust in Valadis.

The concept of distribution in the tourism industry appears as of the moment price management meets inventory management. This does not mean that a lack of stock determines the price management.   

Hence, two premises apply to work:

• The first and best known: bed not sold, bed lost.
• The second, and more up-to-date, is: no offer, no sale.

Therefore, in order to be able to manage the price and to generate the offer we must first have access to distribution models that allow us to adapt our product offer while the demand is generated.

The current distribution models force us to have a higher capacity of communication and product management. For this purpose, we will need to use technological tools adequated to our company profile.

The appropriate tool may provide our company with a different dimension as to what is on the market. It is not about the real volume in terms of economic figures and company results, but about the capacity to project its product.

Projecting the product to other markets in a different way as traditionally seen by a tour operator is key to an increase in sales and to the optimisation of results. Technology will allow process improvement and provide for a higher capacity in sales management, since the offer can be adapted to the demand in real time thanks to capacity of conveying the prices of the services simultaneously and according to the price policy of each market, or client, while demand is generated by or via the offer.

In order to attain the best result, it is necessary to combine existing communication tools in force in our clients’ environment, even perhaps inviting them to interact with us with the purpose of validating our offer and product. Welcome to the use of 2.0 tools, to the buzz mkt, or to any other way to convey brand knowledge and provide a flow of clients.

Hence, the more attention it attracts, the more sales opportunities you will obtain, if your distribution tool is ready to accomplish the sale.  

An existing distribution tool must be able to master and manage the following premises efficiently:

 • Continuous price management and update.

• Capacity of product segmentation.

• Management and segmentation of markets and clients.

• Tools supporting the decision-making process.

• Master XML both in the purchase as in the sale.

• Commercial management of the client

• Multilingual

• Multi-currency

Only in this way, you will be in the right place, in the right time with the best response capacity.

Due to all of the above, Versys trusts in Valadis for the development of its technology.

Ginés de Biedma
Director General of Versys Travel